Web
Web engineering for products that need to rank, load fast, and scale. We build on React and Next.js with an obsession for the details search engines and users both reward — rendering strategy, Core Web Vitals, accessibility, and clean architecture. These articles are the playbooks we use to ship web apps that are quick to load, easy to maintain, and visible to Google.
6 articles
A developer's guide to Core Web Vitals
LCP, INP, and CLS demystified — what each metric measures, the common causes of failures, and concrete fixes that move the numbers.
Jul 8, 2026 · 5 min
Choosing a headless CMS
A practical comparison of headless CMS options for modern web builds — content modeling, DX, pricing, and when a database beats a CMS entirely.
Jul 8, 2026 · 5 min
Next.js vs React in 2026
React is a library, Next.js is a framework — here's what that actually means for your project, and how to choose based on SEO, scale, and team.
Jul 8, 2026 · 8 min
When a PWA beats a native app
PWAs can install, work offline, and send push notifications. Here's when a progressive web app is the smarter, cheaper choice over native.
Jul 8, 2026 · 5 min
Server-side rendering and SEO
SSR, SSG, and CSR compared through an SEO lens — why rendering strategy decides whether Google can actually see and rank your content.
Jul 8, 2026 · 8 min
Web accessibility basics every team should ship
The accessibility fundamentals that cover most real-world needs — semantic HTML, keyboard nav, contrast, and ARIA — without the overwhelm.
Jul 8, 2026 · 5 min